Journal

How Huawei Rose To Become No3 In The Smartphone Market Through Branding

A couple of years ago, you might not have heard of Huawei, especially as consumers had problems pronouncing Huawei, it is pronounced wah way, again a language barrier that may put consumers of. But fast forward to today the brand is now globally recognised as the no3 smartphone maker directly behind Apple and Samsung. What… Continue reading How Huawei Rose To Become No3 In The Smartphone Market Through Branding

12 Branding Quotes From Top Business Executives

Here are some great branding quotes from the world's top executives, that can be used to develop your own killer brand. 1. Unless you have absolute clarity on what your brand stands for, everything else is irrelevant.  -  Mark Baynes, global cmo, Kellogg co 2. Your brand is what other people say about you when… Continue reading 12 Branding Quotes From Top Business Executives

Compassion and Business Success

In business compassion is not a word that is commonly used, in business we are taught that we must be hard or ruthless to be taken seriously in the world. growing up I thought that I had to be this ruthless human that took no rubbish from anyone to be very successful and just assumed… Continue reading Compassion and Business Success

12 Inspirational Event Quotes

Event management can be very stressful, here are some inspiring quotes to keep you going through those though times. 1. "Nothing will work unless you do"                                                           … Continue reading 12 Inspirational Event Quotes

Fendi New Brand Strategy

Fendi the Italian fashion house which rose to fame with its Baguette bag, has been laying low recently due to mismanagement. Is now hot again due with its small accessories and clever social media affiliations. throughout this year , the Fendi classic double F Zucca print has been all over social media, Karl Lagerfield has… Continue reading Fendi New Brand Strategy

Top 10 biggest brands 2018

Apple is officially the No1 biggest and most valuable brand in the world according to Forbes. despite the falling sales of the iPhone this year. The rankings are based on the company's financial performance, customer influence and brand strength. This year 2018, 8 out of the 10 biggest brands are all technology companies, this highlights… Continue reading Top 10 biggest brands 2018

9 Brands we love that failed

These companies were once popular brands that we all love and used at one time in our lives, but they have now either gone bankrupt or merged. As the internet continues to grow a lot of companies are a risk of bankruptcy. Nokia Nokia was founded in Finland and was the first to create a… Continue reading 9 Brands we love that failed