Often when businesses start, owners overlook the power of events, we tend to focus more on marketing, social media and websites etc.
Hosting events is extremely beneficial to any business, either starting out or have been in business for a number of years, a memorable event is an effective way of marketing your business, from attracting media attention to face to face interaction with your consumers and also the opportunity to showcase your product or service in a relaxed environment, there are endless reasons to consider hosting an event for your business. here are 4 main reasons.
1. Meet Customers and Clients Face to face interactions are one of the best ways to engage with your customers, it offers a chance to make a great first impression, understand your target audiences and also ask for feedback on your products or services.
It could be collecting email addresses for your email marketing or directly selling your product at exhibitions and trade shows or just handing our satisfaction surveys, it is one of the best marketing tools you can use for your business.
2. Create excitement Your event is planned, the day arrives, we have attendees, it is now your time to highlight who you are, what your business is and what makes you special, what makes you stand out from the crowd. this moment is when you can grab the attention of your consumers and also competitors.
Come with something interesting, something we have not experienced yet, either it’s a live product Demo or a chance to win some of your products or services. building a buzz around your business during the event will make your brand memorable and it will be etched in the minds of your consumers for months or maybe even years, this is why big corporations spend thousands on events.
3. Interest Investors Your business might not necessarily need an injection of cash flow at the moment but as your business grows which is every businesses goal it may need some investors, hosting an event is a great way to show potential investors that your business has something to offer that others may not. it shows how confident you are in your business endeavours. It could be opening a store for your home-based business or expanding your range of products, investors will appreciate your ability to put your business out there.
4. Your Network is your Net worth For small businesses your network contacts are invaluable as you grow, events give you the opportunity to engage with other professionals in your field and also to meet potential partners for the future.
knowing people in your industry and beyond is essential to any business, from discovering the latest trends to making key contacts that could bring about opportunities that you did not expect that could mean the world for your business.
From the above reasons, there is no reason not to incorporate events into your business marketing strategy.
“It is very rare or impossible that an event can be negative from all points of view” Dalai Lama